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Where are they located
Smack is located in Winnipeg, Manitoba, Canada.
What makes them unique
Smack is a family owned and operated company focused on creating all-natural food to help increase the "healthspan" of our beloved pets. They achieve this by creating raw dehydrated superfood with scoop and serve convenience.
The Smack Process
Smack's dehydrated raw food is handcrafted with fresh whole meats and organic, high-quality produce. Their technology of low temperature dehydration preserves the nutrients in their food without using any hot air in our process.
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Smack employs techniques used for generations to kill pathogens and then gently dehydrate their handcrafted formulas. This ensures food safety as well as not compromising the incredible natural components of the food. Their process keeps the natural, beneficial enzymes and bacteria needed for good gut health.
The Smack Difference
Smack has developed the first, no-thaw raw food! Their product offers a seamless transition from frozen raw and a particularly cost-effective raw alternative for bigger breed owners.
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Their mission is to provide superior pet food products that taste good and deliver benefits to maintain energy, vitality, digestion, and overall pet health. Their products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.
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Thanks to their dehydration methods, Smack Pet Food is also perfect for those who want the benefits of a raw food diet but have therapy dogs or service dogs where raw food is prohibited. The best nutrition, straight out of the bag, with scoop and serve convenience.
Their Ingredients
Their food is made with fresh, whole meats, hand-trimmed ingredients and organic, all-natural produce. They pride ourselves on the quality of our food and the nutrition it gives our pets.
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They handcraft all our recipes with love and care in Winnipeg, Canada. Other products may claim to be raw dehydrated formulas, but are filled with unnecessary carbohydrates and legumes (up to 40% in some cases!). No true raw pet food should contain potatoes, peas or other fillers - ever! They also use no artificial vitamins or synthetics - only the all-natural good stuff!
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There are several formulas and proteins to choose from to introduce variety and keep fussy pets intrigued. Bone broth, warm water or fermented milks can also be added to increase palatability and provide healthy moisture.
Smack's Origin Story
Founded in 2007, the inspiration for Smack Pet Food Inc. was Zorro, their founders’ beloved family dog.
When Zorro was diagnosed with cancer, Michael used his interest in health, nutrition and cooking to help improve Zorro’s diet during his sickness. Although Zorro sadly succumbed to the disease, Michael realized that he had found his passion - creating wholesome, nutritious raw dog food to help all the other beloved family pets benefit from a healthier lifestyle. And so Smack Pet Food was created to honour Zorro’s legacy, and to help nourish other pets with a wholesome, nutritious raw food diet.
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Today, Smack continues to formulate and manufacture raw dehydrated food for dogs and cats, driven by a passion for providing nutritious, convenient, and delicious dehydrated pet food.
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We want the best for our pets – to keep them happy, energetic and full of life. Smack's products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.
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Not to mention - it’s lip-smackingly delicious!
